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a Case Study on Effectiveness of Promotional Strategies and Customer Purchase Behaviour of Consumer Durables Financed By Bajaj Finserv Lending in India
{Badade Kunal S},
Published in
Volume: 3
Issue: 7
Pages: 1 - 16
About Bajaj Finserv Lending:\r\nBajaj Finserv Limited is the holding\r\ncompany for the financial services\r\nbusinesses of the Bajaj Group. Its\r\ninsurance joint ventures with Allianz\r\nSE, Germany namely Bajaj Allianz Life\r\nInsurance Company Limited and Bajaj\r\nAllianz General Insurance Company\r\nLimited are engaged in life and general\r\ninsurance business respectively. Its\r\nsubsidiary Bajaj Finance Limited is a\r\nNon-Banking Finance Company\r\nengaged in consumer finance, SME finance and commercial lending. Bajaj Financial Solutions Limited, a\r\nwholly owned subsidiary of Bajaj Finserv Limited is engaged in wealth advisory business.\r\nBajaj Finserv has a vision to become a full-fledged financial services company and be the\r\nfinancial partner to the Indian consumer and help him across his financial needs, whether for finance,\r\nfor investment management, for protection or for post-retirement support, throughout his lifecycle.\r\nBajaj Finserv is a consumer focused company with emphasis on profitable growth and operational\r\nefficiency to deliver best results to all its stakeholders
About the journal
JournalTactful Management