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A Literature Review on Comparative Advertising and its effect on consumer buying attitude
P R Chattopadhyay K
,
Rajashri Amit Kadam
Published in
2013
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Journal Details
Authors (1)
About the journal
Journal
IJRM- (ISSN 0976-318x.)
Open Access
No
Authors (1)
Rajashri Amit Kadam
School of Management PG
Management
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