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Ambush Marketing concept, framework with special reference of ICC Cricket world cup 2011
Pranav Saraswat
Published in
2011
Volume: 1
Issue: 4
Pages: 16 - 20
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Journal Details
Authors (1)
About the journal
Journal
International Journal of Knowledge and Research in Management and E-Commerce
ISSN
2231-203X
Authors (1)
Pranav Saraswat
School of Management PG
Management
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