The automobile sector has shown a year-on-year growth in terms of vehicles being disposed and revenue being generated. This drives the motive to conduct intensive research in this area to in order to suffice to change in dynamic needs of industries. Material selection and usage in development of automotive parts can be considered as a significant field of opportunity in terms of introducing heterogeneous combinations to achieve enhanced performance in vehicles. Among this, composites have tend to attract a lot of attention, in terms of manufacturing feasibility and the freedom of developing desired mixture of properties. Moreover with the advancements in additive manufacturing and hybrid manufacturing techniques, composites can be processed with more ease to form finished products with upgraded characteristics. Most of the literature in this area has focused on identifying the mechanical superiority of composites over metals (aluminum, steel). However, a comparatively less amount of work has been done on investigating the thermal behavior of composites. Thus, this paper intends to evaluate the thermal performance of a wheel hub developed using fiber-reinforced composite, during braking conditions in an ATV. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.