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Bluetooth Beacon Applications in Retail Market
Nikita Adkar, Akshata Talele, Chinmayee Mundhe,
Published in Institute of Electrical and Electronics Engineers Inc.
Pages: 225 - 229
The retail market is wide and has a lot of prospects to offer, may it be in terms of revenue or meeting the customer demands. Albeit the pros it is losing its daily or regular clientele because of the unnecessary overhead of going through the various aisles and racks to find the necessary product and then proceed to a lengthy procedure to checkout. This paper addresses one such major issue in a way that the customers benefit from and the retailers can easily increase and analyse the sales. The solution is achieved using a low energy Bluetooth Beacon that communicates with other Bluetooth devices that are within the range and hence acts as a locator. In this paper we also discuss the various use cases which can be applied in retail store to address the problems faced by the customer. Our focus is on minimal power/ resource consumption in all of the scenarios. We also discuss various algorithms and communication protocols to satisfy all the aspects of the problem statement.
About the journal
Journal2018 International Conference On Advances in Communication and Computing Technology, ICACCT 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Open AccessNo