INDUSTRYAND COMPANYANALYSIS\r\nIndustry analysis is review and assessment of current market situations as well as future\r\ntrends of companies who are dealing in same product and services. It involves reviewing the\r\npolitical, economical, social, technological conditions, condition of competitors and the\r\nlikelihood of new entrants.\r\nWhereas company analysis is company specific analysis which is done to compare the\r\nperformance of the company with other companies according to their specific needs.