The article discusses the study based the on challenges faced by the medical representatives (MR). It says that MR help to promote pharmaceutical products by persuading physicians to prescribe these products to the patients. It also focuses on role of pharmaceutical industry in developing, producing and marketing of drugs for medical use.

Swapnil  Undale

School of Management PG

Management

K Nalawade M

MIT-World Peace University (MIT-WPU) is a top educational institute located in Pune, India. It is recognized within&nbsp;UGC under Government of Maharashtra Act No. XXXV 2017.&nbsp;

It is part of the MIT group of institutions (established in 1983) which covers 10+ campuses across India and has more than 50,000+ students enrolled across various disciplines at a given point of time. The institute houses 15 schools ranging from Engineering &amp; Technology, Design, Pharmacy, Commerce, Governance among others. It offers undergraduate, postgraduate and PhD programs among different disciplines.&nbsp;

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Journal	Khoj Journal of Indian Management Research & Practices
ISSN	09768262