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Impact of Demonetization on Consumer's Buying Behaviour Towards Online Shopping
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After boldest step taken by the Modi's government in the form of Demonetization, study examined its impact on the people's buying behaviour towards online shopping. The study results as the initial sharp decline in cash on delivery purchases, gradually it forced the people to opt for online shopping through e-payment mode and recognize the customers view towards online purchases and the effect of demonetization on behaviour of purchaser i.e. how the general populace who have never utilized ATM, PAYTM, web-based shopping etc has progressed toward becoming digitalized. With the analysis of secondary data, the fundamental focal point of the investigation is to understand and analyze the effect of demonetization on consumer's frequency of purchasing item and consumer's mode of payment for online shopping post demonetization. Introduction
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JournalSSRN Electronic Journal