Big data analytics gain significant interest over the traditional data-processing methodologies that engage in extracting the hidden patterns and correlations from the massive data, termed as big data. With the aim of relieving the computational complexity the clustering method plays a significant role. With the knowledge of the clustering algorithms, the big data arriving from the distributed sources is processed using the MapReduce framework (MRF). The MRF possesses two functions, namely, map function and reduce function, such that the map function is based on the proposed Fractional Sparse Fuzzy C-Means (FrSparse FCM) algorithm and reduce function is based on particle swarm optimisation-based whale optimisation algorithm (P-Whale). Initially, the optimal centroids are computed using the proposed algorithm in the mapper phase that is optimally tuned in the reducer phase, and it is clear that the proposed FrSparse FCM-based MRF ensures the parallel processing of the big data. Experimentation is performed using the Skin data set and the localisation data set taken from the UCI machine learning repository, and the analysis is progressed using the metrics, such as accuracy and DB Index. The analysis proves that the proposed method acquired a maximum accuracy of 90.6012% and a minimum DB Index of 5.33.