Bancassurance has evolved as a strong distribution channel in India. Bancassurance means that the insurance company and the bank come together to offer insurance products from the counter of the banks to the bank's customer. The present study attempts to analyze customers' perception regarding responsiveness of bancassurance channel in providing insurance related services. The study also tries to find out impact of various demographic variables on customers' perception regarding responsiveness of bancassurance channel. The study is based on the primary data collected from the customers buying life insurance policies of SBI Life Insurance Company Limited through State Bank of India in Guwahati city of Assam. The data is collected using structured questionnaire. Cronbach's alpha is used to test the reliability of the questionnaire. Other statistical tools like Mean, Standard Deviation and Crammer V test are used to arrive at suitable conclusion. The study finds that customers consider bancassurance channel having high responsiveness in providing insurance service. It is also found in the study that among the demographic variables considered age, marital status, family size and education of customers have significant impact on their perception regarding responsiveness of bancassurance channel.