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How students make choice of Universities: Understanding students decision making with reference to Digital Media
, Sayalee Gankar S
Published in Shikshan Sanshodhan
2020
Volume: 2
   
Issue: 6
Pages: 2581 - 6241
Abstract

Understanding the basis of information about various factors for selection of a college or university is essential as it aids in formulating more hopeful marketing strategies. In the current world of professionalism, online marketing tools are serving as a speedy and trouble-free media to connect people together all over the world by means of the Internet. Cooperative interactions of ideas, which include sharing quick response about consumer insight, have made the role of online marketing even more important and dominant. Information exchanged openly creates a quick buzz of captivation and eagerness and also inspires others to share experiences and valuable data. Indeed, Social Media Marketing has offered a large range of new forecasts for all the industries to indorse their brand, products and services. It offers personal freedom and independence and people are actively connecting with each other to exchange their experiences. Access to consumer reaction about products and services that are self-tested or even just overheard about on a public stage has shaped a new world of elevation through word of mouth. With this entire backdrop, understanding select aids of online marketing to business has become even more vague and thought-provoking. With the immense infiltration of social media as a medium for communication, the education sector is undergoing a transformation. The impact of Social Media Marketing on the appearance of universities and colleges, due to the presence of users as students who are fairly armed and quick in networking, matters a lot to the education industry. The role of "online images" in perception formation is critical in decision-making for selecting a college or university.

About the journal
JournalBi-Monthly, Peer-Reviewed, Refereed, Indexed Journal Impact Factor
PublisherShikshan Sanshodhan
Open AccessNo