MIT-World Peace University (MIT-WPU) is a top educational institute located in Pune, India. It is recognized within&nbsp;UGC under Government of Maharashtra Act No. XXXV 2017.&nbsp;

It is part of the MIT group of institutions (established in 1983) which covers 10+ campuses across India and has more than 50,000+ students enrolled across various disciplines at a given point of time. The institute houses 15 schools ranging from Engineering &amp; Technology, Design, Pharmacy, Commerce, Governance among others. It offers undergraduate, postgraduate and PhD programs among different disciplines.&nbsp;

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MIT World Peace University

This article aims to investigate the factors influencing the relationship between attitudes toward Covid-19 vaccines and intention to vaccinate, specifically, risk perception and Covid-19 anxiety. The study’s results clearly demonstrate that only when the risk perception is minimal does vaccination intention improve with improved vaccine attitudes. The findings of this study provide valuable insights for policymakers, non-government organizations, marketers, and practitioners about the possible challenges in the execution of a Covid-19 vaccination program in an emerging economy. There is a need for tailored communication, community engagement and strictly following the standard operating procedure (SOP) inside the vaccination centers. © 2021 Taylor & Francis Group, LLC.

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Health Marketing Quarterly

How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? The moderating effect of risk perception and Covid-19 anxiety