MIT-World Peace University (MIT-WPU) is a top educational institute located in Pune, India. It is recognized within&nbsp;UGC under Government of Maharashtra Act No. XXXV 2017.&nbsp;

It is part of the MIT group of institutions (established in 1983) which covers 10+ campuses across India and has more than 50,000+ students enrolled across various disciplines at a given point of time. The institute houses 15 schools ranging from Engineering &amp; Technology, Design, Pharmacy, Commerce, Governance among others. It offers undergraduate, postgraduate and PhD programs among different disciplines.&nbsp;

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MIT World Peace University

In this article, the researcher wants to describe the celebrity branding concept in which the major focus is on Bollywood celebrities. The article also explores the way of calculating a brand value for celebrity brands. The article is based on secondary data. Celebrity branding from fields like Politics and Sports have been also mentioned. In the end, the celebrity brand values have been segregated based on the gender of celebrities and the result shows that for female celebrities there is a positive correlation between the celebrity value and celebrity earnings As the reports on brand value and celebrity brand earnings are not consistent, so we cannot rely completely on the findings of these reports. The methodologies to calculate the celebrity brand value are also different, so no concrete conclusion can be drawn about the celebrity brand values.

School of Management UG

Management

Paridnya-The MIBM Research Journal