Currently pursuing Ph.D. in Marketing Management from Savitribai Phule Pune University, Pune and completed M.B.A. (Marketing), B. E. (E&TC) with total experience in academics more than 10 years. Prof. Sonal has written more than 10 research papers for International Research Conferences including IIM, Bangalore. One research paper has published with Springer Publication as a chapter in International edition book “Entrepreneurial Ecosystem: Perspectives from Emerging Economies “ISBN 978-81-322-2086-2. She has Associate Membership (life time) of Rural Marketing Association of India (RMAI).