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15 Publications
12 Journals
Sonal Muluk
Assistant Professor
School of Management PG
sonal.muluk@mitwpu.edu.in (Work)
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Publications - 15
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Publications (15)
Publications (15)
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Conferences
A Study on Innovations in India
Prasanth Singu
and
Sonal Muluk
2020
Conferences
"Techno-Marketing: A Study of Understanding the Impact of Techno Marketing Tools for Creating Customer Value in Banking Sector in Pune City"
Sonal Muluk
2019
Conferences
“Digital Marketing - Future of Marketing”
Sonal Muluk
2017
Conferences
“ A study of f-commerce”
Sonal Muluk
2017
Conferences
“A Comparative Study of marketing strategies and Consumer satisfaction of Ayurvedic medicinal products with allopathic medicinal products in Pune
Sonal Muluk
2017
Book Chapter
Implications of driving factors for entrepreneurship: A case study for immigrants, ethnic and religious minorities' entrepreneurship in Pune City
Mahesh Abale L.
,
Sonal Muluk
and
Poonam Rawat
2015
Book Chapter
Implications of driving factors for entrepreneurship: A case study for immigrants, ethnic and religious minorities' entrepreneurship in Pune City
Mahesh Abale L.
,
Sonal Muluk
and
Poonam Rawat
2015
Conferences
“An Empirical Investigation: Role of Education and Training for the Base of Pyramid to Develop as Entrepreneurs”
Sonal Muluk
2015
Articles
An empirical analysis of adoption of mobile banking services in Pune City: With reference to diffusion of innovation theory
Sonal Muluk
and
Mahesh Abale L.
2014
Articles
An empirical analysis of adoption of mobile banking services in Pune City: With reference to diffusion of innovation theory
Sonal Muluk
and
Mahesh Abale L.
2014
Conferences
“Service Quality Assessment with SERQUAL in Insurance Sector”
Sonal Muluk
2013
Conferences
“Emergence of M-Commerce: Issues and Challenges with Reference to Pune City.”
Sonal Muluk
2013
Conferences
“Customer Awareness and Customer Perception towards Green Buying Behavior: with special reference to Green Marketing in Pune city”
Sonal Muluk
2012
Conferences
Golden Dreams and Reality : Impact of marketing on consumer in Real Estate Business
Sonal Muluk
2011
Report
Service Quality Assessment with SERVQUAL in Insurance Sector: A Comparative Analysis of LIC of India \& Selected Private Insurance Companies
M Abale
and
Sonal Muluk
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