School of Management UG

MIT-World Peace University (MIT-WPU) is a top educational institute located in Pune, India. It is recognized within&nbsp;UGC under Government of Maharashtra Act No. XXXV 2017.&nbsp;

It is part of the MIT group of institutions (established in 1983) which covers 10+ campuses across India and has more than 50,000+ students enrolled across various disciplines at a given point of time. The institute houses 15 schools ranging from Engineering &amp; Technology, Design, Pharmacy, Commerce, Governance among others. It offers undergraduate, postgraduate and PhD programs among different disciplines.&nbsp;

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MIT World Peace University

School of Management PG

Management

Trading \& Exchanges in India

"Basel III Leverage Ratio Regulations in India Derivative Market"

World University root node

International Journal of Entrepreneurship \& Business Environment {\ldots}

TO UNDERSTAND THE MARKETING STRATEGIES USED BY MICRO SMALL AND MEDIUM ENTERPRISES

National Conference on Financial Strategies in Global Scenario

An Overview of Financial Statements

International Interdisciplinary conference

“Study of the promotional campaigns as a part of branding for travel and tourism industry in India initiated by independent states in reference to Goa, Gujarat and Kerala”

International Journal of Advances in Computing and Management

E-Dimension of Balance Scorecard: Strategy Implementation through IT

Khoj Journal Indian Management Research and Practices

Changing Trends of Real Estate Sector in emerging metro cities with special reference to Pune

Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences the customer buying behavior along Muhammad Ehsan Malik et al. 56 with advertisement. This study helps to investigate the impact of advertisement and consumer perception on consumer buying behavior. The impact has been seen by the data obtained from the consumers of Gujranwala, Pakistan. Questionnaire survey was conducted to obtain data from randomly selected University of the Punjab, Gift University, Punjab College for women, Lahore grammar school and common consumers. A sample of about 150 respondents was obtained in a period of one month and their responses were further tested on SPSS software by applying different statistical techniques. The results revealed that advertisement and consumer perception both have a significant positive relationship with consumer buying behavior. The research showed that the impact of advertisement on consumer buying behavior is greater than the impact of consumer perception. Consumer perception has positive but weak influence on consumer buying behavior. Moreover, the study implies that consumer buying behavior can be enhanced with rich quality and creative advertisements and by building positive consumer perception through strong marketing strategies. Practical implications, research limitations and the future study directions also have been given at end of the paper

International Review of Social Sciences and Humanities

The Impact of Advertisement and Consumer Perception on Consumer Buying Behavior

KHOJ- Journal of Indian Management Research and Practices

Qualitative investigation in understanding selection difficulties during campus selection process

The International Journal's Research Journal of Social Science & Management

An empirical analysis of adoption of mobile banking services in Pune City: With reference to diffusion of innovation theory

Tilak Maharashtra Vidyapeeth

Study of job related stress and application of stress management strategies for traffic police in Pune city